Why Mall Advertising

Audience Receptivity…

Reach the right audience at the right time:

70% of all shoppers report that they recall advertising in the mall
The average shopper visits the mall 3.1 times per month and stays for 81.5 minutes
Shoppers are becoming increasingly impulsive with 44% of consumers visiting malls to browse as opposed to shopping for specifics
Mall media targets people that have money and are in the act of spending it
90% of the adult population visits a mall every month
Mall media cannot be tuned out, turned off or thrown away

Sources; 2004 Arbitron Simon Shopper Profile, ICSC Research Review, Vol 13, 2006

In-mall digital signage is particularly effective way to reach consumers. Consider a recent Arbitron Inc. publication that said, “The shopping mall serves as a major community and entertainment center and marketplace in America today—both in suburban and urban areas. Even for marketers in categories that do not have distribution in malls (e.g., health care, automotive) the mall is an ideal place to reach consumers when they are most pre-disposed to receiving a marketing message. When people are at the mall, they have their “consumer” hat on. Thus, the value of receptivity to messaging—of environment, of context—cannot be understated.” (Simon Malls Shopper Profile)

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