While called by many names (dynamic signage, digital advertising, electronic signage or narrowcasting) at its most basic level Digital Signage is the name given to any number of methods used to display multi-media content in public venues. The Wildfire Digital Signage Network (DSN) is made up of large (50” – 65”) flat-panel displays placed in retail spaces playing a mix of advertisements, mall information and other entertaining content.

Digital Signage allows advertisers to take advantage of full motion digital video outside the home, where many consumers are best reached.

Where other media fall short in areas such as cost, time to market, and timing (getting the message in front of the consumer at the time of decision) Digital Signage excels. It has gone mainstream and has joined the Internet, TV, Radio, and Print as a modern advertising medium.