Point of Sale and Recency

While increasing the frequency of an ad can be an effective strategy it can prove to be quite expensive. DSNs take advantage of recency by taking the message to the point of sale, where over 2/3 of purchasing decisions are made (POPAI). “An advertising message placed at a mall is received by the prospective customer immediately prior to (and even during) making a disproportionately large number of purchase decisions—both with respect to selection of retailer, and with respect to actual product purchase decision across numerous categories” (Arbitron 2004).

Additionally, brands advertised on digital signage can see up to 30% increase in sales with overall store sales increasing as much as 12% (POPAI).

At Wildfire Advertising we combine cutting edge content and design with state of the art technology, placing eye-catching ads and other entertaining content in front of consumers at a previously unreachable point in time. Consumers in a mall are in a buying frame of mind and are open to your message.

Wildfire Advertising