Extend Your Reach

Many marketing campaigns are limited to in home broadcast style messaging and are unable to reach the consumer when they are actually out making their purchasing decisions. Since the vast majority of purchases are still made outside the home (POPAI 2003 showed 98%) (rather than phone or internet) it is imperative to reach the customer at this critical point in time, when their pocket book is open and willing to receive your marketing message.

“Even for marketers in categories that do not have distribution in malls (e.g., health care, automotive) the mall is an ideal place to reach consumers when they are most pre-disposed to receiving a marketing message. When people are at the mall, they have their “consumer” hat on. Thus, the value of receptivity to messaging—of environment, of context—cannot be understated.” (Simon Malls Shopper Profile: Bill Rose, Arbitron Inc.)

Whether or not your business is located in or near to a mall that is part of the Wildfire Network participation in our Digital Signage Network is a great way to spread your message.

Wildfire Advertising